OUR LISTINGS

The Team Broady Home Staging Plan

2015-07-14

Staging your home to appeal to the broadest spectrum of buyers

Over the years, you have made your house your home. This continuous labour of love made your home change and evolve along with you and your family, gradually transforming it into a manifestation of who you are and how you live. More often than not this is something to be proud of, but it can also make it very difficult for anyone else to imagine themselves living there. This makes showing a listed property inherently awkward: what's for sale is your house, not your lifestyle. While a savvy realtor is apt at pointing out to potential buyers how their lives could fit in your space, it can be very difficult to shake that buyer's feeling that the space is clearly someone else's, and therefore not for them. So, how can you bridge that gap between a great home for you and your family to simply a great home? Many realtors advise their clients to give their house a good scrub, de-clutter, and paint the walls taupe, and call that a home staging consultation. At Team Broady we have a results-driven home staging PLAN to ensure that your home will appeal to the broadest spectrum of potential buyers. By following our advice, you will showcase all the great features that made you fall in love with your home when you first bought it, and maybe even some that you have forgotten about! Our four pronged approach aims to maximize spaciousness, flow, practicality, and mass-appeal.

PROPORTIONS

We furnish our homes to fit out lifestyle: If you're the one who hosts all large family gatherings, you likely have an enormous (and no doubt gorgeous!) dining room table. In your average sized dining room, maybe it's a tight squeeze, but you make it work. If your family is one that cherishes family movie nights, you probably have an oversized, plush, comfortable couch in your family room. It's great for cozying up with the kids, even if it forced you to relocate your end tables for lack of space. Although your furnishings probably work for you, it might not work for your space. If you can't walk through a space comfortably, it's likely over-furnished. Your pieces might be too big, or there might be too many of them. Either way, over-furnished spaces appear smaller and less practical. De-cluttering, parsing out extra furniture, and choosing pieces in proportion to your space allows us to showcase the full potential of every room.

LIGHT

Bright is one of the most frequently-used buzzwords in property listings, and with good reason. Abundant natural light is something that everyone naturally responds to: it makes a home feel spacious, healthy and positive. Some homes are brighter than others. Some factors affecting this, like the orientation of the home and the roof overhang, cannot be helped. But there is plenty you can do while staging your home to ensure that it's as bright as it can be. Dark, heavy curtains, valences and blackout shades should be replaced with lighter window coverings. Furniture placement can also have a darkening effect: a couch that partially obscures a window, or a curio cabinet that casts a shadow, will take away from the brightness of your home. Conversely, thriving houseplants are living proof that a home lets in plenty of sun.

APPOINTEDNESS

It is human nature to define and characterize spaces according to their use: a dining room is the room with the table and chairs where people eat; the living room is the one with the comfortable seating and coffee table. This natural tendency would make it very difficult, for example, for a mother to imagine her youngest child sleeping in that small bedroom you have converted into home office, or how a playroom can be set up in your basement gym. A home is well-appointed when it is designed for purpose and function - it is important that the staging of every room demonstrates clearly that it serves its function beautifully.

NEUTRAL

By Neutral, we by no means imply that your home should be painted beige and stripped of its personality. Quite the opposite! While staging your home, we want to underscore its unique character. A loud accent wall can emphasize interesting architectural details, and retain a prospective buyer's attention while browsing listings, even if the colour is not their cup of tea. The best approach to staging a home for neutrality is to avoid décor choices that can be divisive. It's important to remember that potential buyers enter a home-viewing with a discerning and judgemental mindset. Sports team memorabilia, large personal collections, religious shrines, a generously stocked bar, and other such displays may cause undue scrutiny of your home.

TESTIMONIALS

  • "I would like to thank Libby Broady and her Team for all their hard work and commitment during the sale of my home. Libby, a woman in my age range, knew what a hard transition this was at this stage in life. Libby covered every obstacle in how to present my property – a polished professional all the way with excellent communication skills to boot. And a calming presence when needed!! Her solid knowledge of the market, and true caring nature made this a very satisfactory experience."

    -- Ness Welhan, Baie d'Urfé, QC

  • "My wife and I had been looking to move by the water for over 3 years before finding the home that was right for us. During this time, the Broadys’ patience was so appreciated as we never felt pressured despite our lengthy process deciding what was best for us. This was key and helped make the experience enjoyable. Of course once we decided on the right home, we needed to sell our existing house fast. As such, we were able to see both sides of the Broady efficiency. On the one hand, they offered tremendous insight and patience when buying our home; on the other, they effectively and efficiently sold our house in a timely matter ensuring our maximum return. Anytime you buy or sell a home, there will be logistical issues, I can’t imagine handling these without the experience and knowledge of a well-established group of brokers. We truly enjoyed the experience of working with the Broady family, each member brought different insight, experience, knowledge, and negotiating abilities allowing us to focus on the fun parts of the move knowing such a dedicated team had our best interest during the whole process."

    -- Mark Paulin and Stephanie Rondeau, Baie d’Urfé, QC

  • "We contracted the services of the Broady family to sell our home. We were very happy not only with the attentive customer service but also the marketing strategies used to sell our luxury property. We are currently in the process of buying a new home with the Broady Team and are confident that they will be able to find the right house at the right price for us."

    -- Lysanne Rich, Baie d'Urfé, QC

  • “I worked with Team Broady in selling my mother's Beaconsfield home. I live near Toronto which meant effective communications and timeliness were particularly important to getting things done. And we were dealing with a house that was coming off rental ... needing a quick sprucing up to make it easily marketable. Libby and team were very accessible, responsive, communicate especially well, and had very practical ideas to maximize the home's presentation; and they moved quickly to promote the home in a slowing market. With that ... and a bit of luck ... the home sold easily. Mom and I (Mom herself was an agent for 20 years) felt exceedingly well served by Team Broady."

    -- Mike Wood, Toronto, ON

  • “You Broadys have been friendly, courteous and very professional. Your appraisal of the house, with both its pluses and minuses, was honest and your suggestions on how to improve the look of the house were very helpful, as you managed to sell our house in 3 days!"

    -- Loretta Teasell, Beaconsfield, QC

  • “We remain confident we chose the best people to sell our house. Team Broady set a standard in professionalism and impressed us with their knowledge of the marketplace. Ever grateful..."

    -- Mr. and Mrs. Donnet, Beaconsfield, QC

  • “Team Broady, it is with great pleasure that I tell you today that we were IMMEDIATELY overwhelmed by your attitude, professionalism, presentation, expertise and knowledge of the market place."

    -- Jacques & Francine Douziech, Beaconsfield, QC

  • “Team Broady are a pleasure to deal with. They make a point of understanding your objectives and never utilize pressure to force a deal. We would recommend them to anyone in the market to sell or purchase a home. Their work ethic, dedication and straightforward approach make the entire process much easier."

    -- J.F Turcotte & Stephanie Crook, Beaconsfield, QC

  • “Our mother has lived in the same house for 45 years. Thanks to the Broadys’ caring and understanding, the huge transition to an apartment was made much easier for her. They also did an excellent job in marketing and selling her home quickly. We truly appreciate all their efforts."

    -- Nancy Turnau

  • "Many thanks, to the Broady team, for a good job well done. Moving an octogenarian couple from Quebec to Ontario was no mean task, but together you made it happen painlessly, and we greatly appreciate your work. Mark took care of us in every way, but having the whole family as a backup was a tremendous advantage, In addition to the Montreal team, you introduced us to your colleagues here in Kingston, which made the transition that much simpler. Thank you again, and we would recommend the team to anybody looking for real old-fashioned service, with modern trimmings."

    -- John and Penelope Fossey, Baie d’Urfé, QC

  • "Ce que j’ai vraiment apprécié de l’équipe Broady c’est qu’elle ne nous a pas fait miroiter de fausses attentes. Très bon travail de recherche, aussi bien pour la vente de notre propriété que pour la négociation de l’achat de notre nouvelle maison. Ils se sont aussi bien assurés de qualifier les éventuels visiteurs pour nous éviter des visites non productives. Je n’hésite absolument pas à recommander L’équipe Broady."

    -- Jean Hamelin, Baie d’Urfé, QC

  • "We want to thank you for the way you handled the sale of the house. We appreciated your charisma and business acumen in dealing with us and others and if you ever need a recommendation, we will gladly provide it. Our warmest regards to you and wishes for your continued success."

    -- Rodney and Helen Heather, Beaconsfield, QC


  • "Great end-to-end service, expertise, and advice. Handled the pitfalls quickly and with resolve. Their team dynamic was extremely helpful as they were able to have our house listed very quickly after notification of intent. We’re very satisfied with the process."

    -- Joshua and Alexandra, Beaconsfield, QC


REAL ESTATE AGENCY

443 Beaconsfield Blvd.
Beaconsfield, QC H9W 5Y1

Phone: 514-697-9181
Fax: 514-697-9499
T.F: 866-272-9111

AWARDS

  • Top 1% in Canada
  • Award of Excellence Lifetime Member (Libby)
  • Top 10 in Québec - Team
  • Top 3% in Quebec